Mukbang Culture
Overview
Mukbang is short for “eating broadcast,” a term that started in South Korea. In these videos, people film themselves eating meals, sometimes huge amounts of food, while viewers watch for entertainment. On TikTok, mukbang has become a popular type of content because it combines spectacle, sound, and a feeling of personal connection with the creator. Brands see opportunities here because the format naturally showcases food, packaging, and even the experience of eating together.
Microcultures
Silent/ASMR Mukbangs
Creators eat meals without speaking, emphasizing amplified eating sounds that appeal to ASMR audiences.
Huge/Massive Mukbangs
Videos feature creators consuming oversized portions or large quantities of food, often framed as a challenge.
Family Mukbangs
Families film themselves eating together, showcasing group dynamics and shared meals as entertainment.
Restaurant-Themed Mukbangs
Creators highlight meals from specific chains such as McDonald’s or Olive Garden, linking the content to recognizable brands.
Brands
Organic Brand Mentions
Oats Overnight
Fruit Riot
McDonald's
Including Big Mac, McChicken, and the Spicy Chicken Sandwich.
Chick Fil A
Wingstop
Taco Bell
Dunkaroos
Dave's Hot Chicken
Haribo
Arby's
Pepsi
Five Guy's
Carl's Jr.
Krispy Kreme
Olive Garden
Brand Opportunities
- Quick-Service Combos: QSR brands can introduce visually striking bundle meals—extra-large fry boxes, sauce flights, or stackable burgers—engineered for mukbang filming. - Global Cuisine Samplers: Casual dining and grocery brands can package multi-dish sets (Korean BBQ, hot pot, tapas) to tap into cultural discovery and visual variety. - Snack and Confection Innovation: Candy and chip makers can release oversized or novelty versions (giant lollipops, foot-long gummies) optimized for spectacle-driven mukbangs. - Beverage Rituals: Brands can create “drink mukbang†formats with layered, colorful, or ASMR-friendly beverages (boba, sparkling cans) that amplify sensory engagement. - Kitchenware and Tableware: Cookware and utensil companies can design extra-large bowls, trays, or transparent containers tailored for mukbang creators, monetizing the culture’s staging needs.
Top Search Terms
Top Creators
Top Videos
I still lowkey have the shrimp poop in my mouth it’s actually disgusting 😭😭😭 but yall I’ve been learning how to roller skate so does anyone have any tips on how to get better quicker?! Cause I suck tips at It 💔 BUT I LOVE YALL SO MUCH HAVE A BLESSED DAY 💖💖💖💖💖💖💖💖💖💖💖💖💖💖 #fyp #fypage #foryou #foryoupage #asmr #viral #creatorsearchinsights #eating #mukbang #trending #explore #tiktok #viraltiktok #backtoschool #seafood #onion #onions #onionboil
Currently watching my niece she is so funny I love her so much!!😭😭 but yall fr I gotta stop doing this my stomach feels like hot lava 💔💔 the toilet HATE TO SEE ME COMING 😭 #foryoupage #fypシ #fyp #viral #aaronmichelle #creatorsearchinsights #mukbang #asmr #eating #trending #2xbuldakchallenge #buldak #spicy
This was truly good asf! Like fr go make one rn! Add everything in the video! 100000000/10 but yall im on the toilet so I gtg BYEEEEE I LOVE YALLLLLLLL💖💖💖💖💖🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #fyp #fypage #foryou #foryoupage #asmr #viral #creatorsearchinsights #eating #mukbang #trending #explore #tiktok #backtoschool #buldak #buldakramen #seafood #springrolls #springroll #buldakburrito #burrito
Hands down the best video I’ve done so far! You got to try Jollibee’s Spicy Chicken with Honeycomb. One of the best food combos EVER! Thank me later. #mukbang #foodasmr #crunchy #mukbangeatingshow #jollibee
This was fyeeeeee I gotta make these everyday now! Definitely one of my favorite ways to eat Buldak 😂 BUT I LOVE YALLLLLL SOOOO MUCH HAVE A BLESSED DAY GOD LOVES US💖💖💖💖💖🍀🍀🍀🍀🍀🍀💖💖💖🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #foryoupage #mukbang #viral #buldak #springrolls
Yall my mouth is watering watching ts! It was quite literally delicious the best one I’ve made hands down! Definitely try my recipe and lmk how you like it! I LOVE YALLLLL SO MUCH HAVE A BLESSED DAY GOD LOVES US💖💖💖💖💖💖💖💖💖💖🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #fyp #fypage #foryou #foryoupage #asmr #viral #creatorsearchinsights #eating #mukbang #trending #explore #tiktok #backtoschool #buldak #buldakramen #springrolls #springroll #buldakburrito #burrito
what’s your all time favorite dessert? Mine is for sure chocolate cake🤎🍫 @Walmart #chocolate #chocolatecake #cake #mukbang #mukbangeatingshow #fyp
I’ve missed these girth cakes one of my fav meals for sureeeee but yall my stomach hurtttttt im constipateddddd💔 Totally worth it tho 👍🏽 BUT I LOVE YALLLLL BYEEEEEEE💖💖💖💖🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #fyp #fypage #viral #asmr #creatorsearchinsights #eating #viraltiktok #trending #Recipe #tutorial #mukbang #ricecake #cheese #tteokbokki
INSANE cheesepulls from @Chili’s Grill & Bar #fypシ゚viral #mukbang #eating #Foodie #foodtiktok #unitedstates #asmreating #losangeles #chilis #cheesepull #dlameats
This one got SUPER MESSY😳🤭 Day 5 of my 3-bite diet ft: Creamy Buldak Carbonara Spring Roll 🤤 @Buldak #mukbang #mukbangeatingshow #buldakcarbonara #3bitediet #3bitechallenge
Yallllll this was soooo good fr try the combo before you talk shi! TRUST ME ITS GOOD FR 😭😩 but yall my stomach hurttttt aaaahhhh I gtggggg I LOVE YALLLLLL SO MUCH HAVE A BLESSED DAY GOD LOVES US 💖💖💖💖💖💖💖💖🍀🍀🍀🍀🍀🍀🍀 #foryoupage #mukbang #viral #soupdumplings #challenge
It was good from what I remember lol #mukbang #mcdonalds #bigmac #snackwrap #blueberrypie #foodreview #foodtiktok